Millennials are now presently the fastest-growing generation of consumers in the United States at 80 million. Millennials represent those born 1980 and 2000 and have been associated as being a generation of renters. However, the tables are turning and these young people are more ambitious to become homeowners than you would think. As sellers are placing their homes on the market, it’s important to remember that Millennials are now potential buyers as we move into the next decade. While location is generally the priority for this group, a selling strategy can position your home to expand into the Millennial buying interest. Here are a few tips to generate interest to this group.
Create a Move-in Ready Home
Millennials tend to favor towards move-in ready real estate opposed to purchasing a fixer-upper. To appeal to this group, pour through magazine and tap into the latest decorating trends. A perfectly staged home will naturally draw interest.
Large, open floor plans are a crucial element for millennials to gather and socialize in their home. If your home has smaller rooms, consider knocking down walls to create a more inviting space for entertaining and hosting plenty of friends.
Technology is a daily necessity for these young buyers. A poor or inaccessible signal will be a hard sell. If your current situation, consider investing in a booster, repeater, or extender.
Millennials expect to use technology to make informative decisions. When selecting an agent, make sure he/she will be able to create a mobile app, virtual tour, and digital photos to beautifully market your home. Since millennials are always plugged into a tablet or smart phone, be prepared to be in check for response times and respond to their queries within a reasonable time.
A Green Home
This group tends to have a greener lifestyle than generations before them. A sustainable, earth-friendly home is most certainly a plus for them. If you need to boost environmental standards, consider energy-efficient heating, cooling, and insulation. Sustainable materials such as bamboo are excellent selling points.
Market Your Home to Their Lifestyle
This group thrives on a balance between work and life. A close proximity to where they do life is one of the most important factors. Location is a crucial factor and can work in your favor if your home is in the right spot. Highlight nearby places that they can access within walking distance of their front door.
Be a Smart Seller
Be upfront with any questions they may have about your home. They want to make a good decision. Remember that selling to this generation isn’t as hard as it seems. Create an open space, use technology in your marketing strategies, and you are likely to sell your home for the right price.
When you are ready to place your home on the market, call Erin!