Several months have passed and the “For Sale” sign is still stuck in your front yard without so much as an offer. Even if an offer has come along, it was well below your asking price. What gives? Maybe the problem is (drum roll, please) you. Or it may even be your house. Some of the reasons are things you can fix. While the others may require creative thinking for you as the seller. Here are ten reasons why you haven’t sold your home:
- Outdated or unpolished look
While I would love to say that this is a quick and cost-efficient fix, sometimes it’s simply isn’t. This requires looking at your house in a new perspective and understanding market demands. Wood panel walls and green shag carpet clearly give potential buyers an outdated vibe. Look for ways to modernized your home such as replacing hardware, a fresh coat of paint, and removing furniture or decor that makes your home less than inviting. This includes anything that’s broken like a knob or kitchen sink handle. Buyers will think you haven’t maintained the home like you should. I have the resources that I can provide that not only evaluate what your home needs to get “market ready” but are able to give the information for licensed contractors who can do the work.
- Curb appeal
I can’t emphasize enough the importance of getting people through your front door by creating curb appeal. You can market your home with photos on social media with perfectly staged rooms with an inviting feel but if the front yard and driveway look like a mess, you can expect them to do the notorious drive-by. Mow your lawn. Rake up leaves. Hide the garbage cans. Get rid of broken down cars. Pressure wash the driveway. Replace the broken shutters. You get the point.
- Location, location, location
Remember how I mentioned how one reason may not be an easy fix? This is one of those reasons. The physical location may be not be ideal to certain buyers. This could include factors such as schools districts and traffic. They also consider factors such as congestion or small yards. It may simply be too far away from the nearest grocery store or work. This may require targeting the attention of buyers who are looking into your specifics of your home. As a seasoned agent, I can market to the buyer that will want your home.
- Research the price tag
I know you want to get what you believe your house is worth but let’s face it. Sometimes sellers have the tendency of marketing their home at a price that potential buyers don’t believe in paying. If your end goal is to sell your home to move on, then consider a fair market value by researching what similar homes in your area have recently sold. When home sales are public records, buyers know what your home is worth. I am an agent who keeps her finger on the “pulse” of the market. My National Association of Realtors Designation Pricing Strategy Analyst allows me to provide you real time market values. You need an agent that understands the market.
- Summer or Winter?
Do your homework. This is one of the key elements before placing your home on the market. See when the influx of home buying in your area is at its peak. Is it the summer when kids can easily transition into the year at a new school in the fall? Or does the colder months contribute to more sales? This is a great indicator if it’s bad timing for home buying. My research will help you with the best time to sell.
If you aren’t advertising in the right social outlets, then your home isn’t being viewed at the highest potential by buyers. Open houses are a great opportunity for people to view your home. My pre-marketing is very successful in getting exposure of your home in the eyes of potential buyers.
- Hire a pro
Never take photos of your home for marketing purposes from your iPhone. There. I said it. You would be surprised at how many people overlook a great home because the photos lacked good angles. If you don’t own a high resolution camera and have a good eye, then hire a professional. A photography fee will be worth the appeal that professional pictures will lure.
- No wiggle room or flexibility with potential buyers
Unless the offer is completely unreasonable, you can always create room for negotiation. Rigid home sellers are a turn-off for those who are interested in purchasing your home! After all, everybody wants to feel like walked away with a deal. This doesn’t necessarily mean that you have to be a pushover but be flexible. As a top negotiator, I can educate you in this process.
- Get out of the house during showings
Have you ever been to a car lot to look at their inventory only to be followed and hassled by a salesperson? Annoying, right? Buyers know what they are looking for and most certainly don’t need a lurking shadow following them into every room to show them the best assets of the home. Vacate the premise during showings and let the buyers relax and see what all your home has to offer.
10. A good real estate agent
You probably already knew that I was going to plug this in but it’s true. If you don’t have an agent who is doing everything he/she can to effectively market and showcase your home, you are being dis-serviced. The most common complaints about agents tend to be poor communication, little or no guidance through the preparation and selling process, and ineffective advertising. You deserve a professional real estate agent who will lead you through the process. I’m committed to working for you during the sale of your home and make it as seamless as possible. Call or text Erin Newman at 480.466.8193.
“It has been a great experience to work with Erin in the complex process of selling our home. She has been very flexible to accommodate our needs, and her strategic approach to marketing our home paid off with us receiving an offer in only 3 weeks! She’s guiding us through the closing stages of the sales step-by-step and we look forward to continue to work with Erin in the search for our new home. We gladly recommend Erin to any of our friends that are in need of a real estate agent.”
– Franzis S.
“Erin put all her effort into selling our house. She immediately did 3 straight weekends of open houses. She helped me stage [my home] which I needed so much help with. She followed up with every guest even the ones that didn’t leave their phone number. That one person ended up giving us an offer that is now in escrow! If she had not followed up with every guest, we may not have received this offer!”
– Katherine S.